By Pingali Venugopal,Ram Kaundinya
Agri-input businesses have performed an important function in reworking the post-Independence “ship-to-mouth” Indian economic climate, depending on meals grain imports, right into a self-sufficient economic system. although agricultural productiveness is declining and environmentalists are wondering using agri-inputs, Indian agriculture can't dispose of agri-inputs. This ebook, after figuring out the previous coverage surroundings, agri-input advertising, and merchandising concepts of either the govt and personal businesses, indicates frameworks for agri-input advertising businesses to align their concepts to the hot goal of sustainable agriculture.
The publication will function a textual content for college students within the agribusiness administration programmes and likewise as a advisor for practising managers and coverage makers.
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Agri-input Marketing in India by Pingali Venugopal,Ram Kaundinya